Anchor Engagement Letter Software: Proposals

Anchor is the software I’m currently using to send engagement letters and collect payments. 
 
In previous blog posts, I went over the dashboard and settings and creating/editing services.
 
In this post, I’ll show you how to create proposals with optional services or multiple packages.

Create a New Proposal

On the home screen, click the Create proposal button in the upper right corner.

Create proposal button on the Anchor homescreen

This gives you a blank, easy-to-fill-out proposal.

Agreement Details

Agreement details when creating a new proposal in Anchor

First, you give your agreement a name. I like to pick something that will help me easily identify this agreement later.

The contact is the person who will receive the proposal. If their information is not already in your Anchor account, click Edit contact on the right to add it.

Editing the contact information when creating a new proposal in Anchor

The Agreement effective date lets you select when the agreement goes into effect. I like to keep it on acceptance.

Introductory message lets you pick a template or create a custom message. If you pick a template and customize it, and it becomes a custom message. 

Editing a custom introductory message in Anchor when creating a new proposal

You can edit the Introductory message templates in the settings. I covered this in the Anchor dashboard and settings blog post covered this.

Services Provided

Services provided section is where you add services or packages to a proposal in Anchor

This is where you can add services or packages. Packages are bundles of services.

When you click Select services, a pop-up appears listing your services.

Selecting services to add to a proposal in Anchor

Check off the services you want to add and click the Add services button in the lower right corner.

If none of the services in the list fit your current needs, you can click + New service to create a new one.

Edit Services

The services you add are “defaults,” which are like templates. You can edit each service to fit the current client/proposal.

To do this, click the pencil icon to the right.

click the pencil icon to edit a default service when creating a new proposal in Anchor

This opens the Edit Service screen. I use red placeholder text in the description to help me easily spot where I need to update things.

Editing a service in Anchor

Delete Service

If you decide to delete a service from the proposal, click the trash can icon to the right.

Deleting a service from a new proposal in Anchor

Optional Add-Ons

An optional add-on is a service that the client can decide to add or not.

To make a service optional, click Show Advanced settings… at the bottom of the service’s box.

Advanced settings on services when creating a new proposal in Anchor

Check off  Mark this service as optional.

You can then set the default state as either included or not included.

Optional Add-Ons On the Proposal

You can preview what the proposal will look like to the client by clicking the View client preview button in the lower right corner.

Preview your proposal in Anchor by clicking the View client preview button

Click Review Services on the right to see how optional services appear on the proposal.

Previewing the services on a proposal in Anchor

Optional add-ons appear under Additional services to choose from.

I set the default state for this add-on as “not included in the proposal,” so it’s not selected. If it was set to “Included in the proposal,” it would be selected automatically.

The client can click the down arrow on the right to view the full service/add-on description.

The client can click the arrow on to the right of a service to view it's full description in an Anchor proposal

Payment Settings

Payment settings when creating a new proposal with Anchor

In payment settings, you have…

  • Set the number of days until the payment is due: Upon receipt of invoice, or a number of days up to 90.
  • Define who will pay the credit card processing fee: You can set this to you or the client.
  • Let my client approve the agreement without providing a payment method: Check this box if you’re not using Anchor for your payment processing.
  • Let my client manually approve each payment 

Agreement Settings

Agreement settings when creating a new proposal with Anchor

This is where you select a Terms & Conditions. You can also add a note to append to the agreement.

Send Proposal

Once you review all the sections, preview your proposal. When you are satisfied with it, click the purple Send button in the lower right corner.

A Ready to Send? pop-up appears, click Send now, and then do a happy dance.

Sending your new proposal with Anchor

What the Client Sees

The client will receive an email with a link to the proposal. Here is what that looks like:

Example email a client receives when you send a proposal with Anchor

Packages

The example proposal above included services and add-on services. You also have the option to create packages which are bundles of services.

To create packages click + Create Package in the  Services provided section when creating a new proposal.

Create Package option in the services provided section when creating a new proposal with Anchor

When you click + Create Package, you get two blank pages named ‘Option 1’ and ‘Option 2’. You can add an additional package by clicking + Add Package to the right.

Edit a package’s name by clicking the 3 dots to the right and selecting Rename.

Rename a package when creating a new proposal with Anchor

To add services to a package, click the package, then click Select Services

This is the same as adding services to the proposal, except now you’re adding them to a package.

Preview Packages

Here’s an example of what a proposal with packages looks like to the client:

Select a Package section of an Anchor proposal with packages

Each package has a list of the services included with a little info icon to the right. The client can click the info icon to read the service’s description.

Viewing the description of services in a package in Anchor

Add-Ons With Packages

You can include add-ons with packages, but there’s one thing to note. 

When the client views the packages, add-ones do not show a price.

Add-ons to packages do not show a price in Anchor proposals

The price does not show when the client views the description. 

Viewing the description of a add-on to a proposal package in Anchor

To view the add-on pricing, they must select the package and click Next. Then, they can view all the details on the Review Services screen.

Reviewing services on an Anchor proposal so you can see add-on pricing with a package

This is not ideal, but there is a workaround. I suggest adding the pricing to the name of the add-on. 

Add the price to the name of an Add-on when using packages with Anchor, that way the client can see the price on the Select Package page

Now the client can see the price on the Select Package screen.

Add-on with pricing in the name so client can see it on the Select Package page of an Anchor proposal

I really like Anchor. It’s quick and easy to use.

Once I set up my default services, I can create a proposal in minutes.

There’s lots of other proposal software out there. But they’re all more money or more time than I want to spend. 

If Anchor looks like software you’d like to use, you can get a $50 credit when signing up with my affiliate link: https://join.sayanchor.com/dcjMNB

Below are videos if you prefer to watch a walkthrough.

If you have questions about using Anchor for your proposals, click the green button below to schedule a free consultation.

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This content is for information purposes only and should not be considered legal, accounting, or tax advice, or a substitute for obtaining such advice specific to your business. Additional information and exceptions may apply. Applicable laws may vary by state or locality. No assurance is given that the information is comprehensive in its coverage or that it is suitable in dealing with a customer’s particular situation. Gentle Frog, LLC does not have any responsibility for updating or revising any information presented herein. Accordingly, the information provided should not be relied upon as a substitute for independent research. Gentle Frog, LLC does not warrant that the material contained herein will continue to be accurate, nor that it is completely free of errors when published. Readers and viewers should verify statements before relying on them.

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